Jamaican health officials took a unique approach to increasing awareness of the Zika virus by creating a culturally grounded PSA. The PSA is of a Jamaican song artist rapping about the precautions that people should take in order to prevent the contraction of Zika virus. He warns people to dispose of old tires, turn over old cans, and to use bug spray. One line in particular that was highlighted was his message to expectant mothers, "a special shout out to pregnant ladies, protect yourselves and protect your babies." This was stated because of the major fear of Zika virus causing microcephaly in newborn babies.
In addition to the PSA the Jamaica Social Investment Fund (JSIF) will be rolling out its Super 18 ZikV intervention program under the Integrated Community Development Project (ICDP), which will be funded through a US$42-million loan from the World Bank. This will allow the hiring of 365 “zika warriors” who will be trained, certified and provided with temporary employment as community vector control aide. The program will be from November 7th to January 20, 2017.