By 2009, Merck's Gardasil should be licensed for boys as well as girls, though Merck may be a bit up a creek in that it spent considerable time & money marketing the vaccine for girls. Now, How are they going pitch that to parents of boys. Think altruism. Responsibility. Chivalry, even? Oh, and yes: some explicit details about genital warts and sexual transmission. Will it work? What's the benefit if their sons won't get cervical cancer? Some thoughts!